As a result of the meeting held on 8 April 1997 it was unanimous that we proceed with developing the concept. A Steering Committee was formed with four adults and two young people. The role of the Steering Committee was to work with the three Graphic Arts Honours students from Charles Sturt University and come up with strategies and posters. As a result of these meetings the name of the group, the logo and the generic poster, flyer and fridge magnet were created. At the wider community meeting, and after having been in contact with all the Principals of the Schools in Wagga Wagga, these concepts were put forward. Unanimous approval was given and the campaign was launched on 30th August 1997. The name of the group is TAAG – The Actions Awareness Group Inc., the campaign theme is ‘Stop and Think’ and the logo is TAAG – being the acronym of the name of the group and pronounced ‘tag’. In September 2015 the name of the Group changed to ‘Respect Awareness Inc’.
The launch took place at The Marketplace with a manned static display. The Mayor at that time, Peter Dale, launched the campaign. The Army and RAAF were represented by top ranking Officers of those establishments. Also present was the President of the Chamber of Commerce, the Financial Controller of Finemores, Inspector Ian Keith of the Wagga Police, people representing various groups with the community, captains and prefects of Trinity and Kooringal High Schools and students from Kooringal and Sturt Primary Schools and members of the general public. Throughout the morning students from the Primary Schools handed out flyers and fridge magnets and passed on the message that our group was encouraging people to have respect for each other and their property. They were assisted by the Hon. Joe Schipp, Member for Wagga Wagga, Tony Pritchard and Doug Hogan from Prime Television, Gerald Pieper – local footballer, Father Wilf Plunkett from Sacred Heart Catholic Church and Ron Curtois from Juvenile Justice as well as members of our group.